Over the past 12 years, Strategyn iip successfully introduced Jobs-to-be-Done (JTBD) with Outcome-Driven Innovation® (ODI) in the DACH market.

In 2019, we embarked on the next leg of this journey: under the new brand Edizon we expand our services even further to meet the needs of our customers in the future. Inspired by Thomas A. Edison, we combined his last name with “horizon” to create our brand name. As a pioneer of his time he lay the foundation for what we now call the “needs-first” approach to innovation. In fact, the very gateway to his innovations was his profound understanding and deep knowledge of customer needs.

Essentially, this is what we still do when we combine the Jobs-to-be-Done (JTBD) concept with the Outcome-Driven Innovation® method (ODI).By implementing this line of thinking we make innovation a more efficient and predictable process, making it the key growth factor for customers.
86% of products developed with the ODI® method have been rated as successful, proving five times more efficient than traditional innovation methods.

“JTBD is the talk of the town”, So, what sets us apart from other innovation and strategy consulting firms who also apply the Jobs-to-be-Done philosophy?
Take musical tastes as an example. Would you rather listen to a cover band or the original?

We uncover true customer needs, quantify potential for value creation and create growth strategies that deliver predictable success. With the patented Outcome-Driven-Innovation process, we put Jobs-to-be-Done theory into practice.

What do you get?
On the one hand we offer Consulting Services from pilot projects to full application of the Outcome-Driven Innovation process. Through comprehensive research the different project formats result in successful Growth Strategies for your company. You can see possible selectable strategies on the right side.

On the other hand, we offer blogs and innovation trainings through our JTBD Institute Europe, like the JTBD Summit, Master Classes and E-Learning.